Cigarette Ads Essay Example for Free

Cigarette Ads Essay From 1947-2000 cigarette ads have changed in more than just one way. Each ad pinpoints a certain stereotype of a person as well as containing a slogan that assures the viewer of which stereotype the ad is pertaining to. Each ad does a great job of matching the slogan with the image, while drawing in consumers and maintaining the fulfillment of the consumer’s prefrence. The ad used in 1947 for Camel cigarettes claims â€Å"More Doctors smoke Camels Than Any Other Cigarette†. The ad also contains a picture of a man posing as a doctor. The picture as well as the slogan being claimed, provides a sense of comfort and safety. People may think if doctors are smoking these cigarettes they may not be unhealthy. This ad could also come off as an ad promoting the â€Å"need for prominence†, while aiming to represent the cigarette of those of a high social status (Fowles 549). The Camel ad also slightly resembles a news article as and is layed out in a very informative manner, while pointing out all of the benefits of the product. This approach is common because potential consumers are often looking for a new solution† (Bovee 559). If a consumer is looking to become more healthy, or attempt to feel less guilty when smoking a cigarette, this ad may attract their attention, simply due to the fact that the ad claims it is the number one cigarette for doctors. The Marlboro ad of 1970 pertains to those who prefer a cigarette that contains a great amount of flavor. The slogan states â€Å"come to where the flavor is. Come to the country†. This ad’s main attraction is the flavor of the cigarettes, which pertains to the â€Å"need for autonomy† due the fact that this ad appeals to those who prefer a cigarette with great flavor(Fowles 550). Not only does this ad have to do with the need of autonomy it also pinpoints the â€Å"need for affiliation†, it is obvious the ad is affiliated with those who not only enjoy flavor but also enjoy being in the country, the slogan as well as the picture is what make the two main attractions obvious in the ad (Fowles 544). The camel ad of 2000 is most likely going to attract those who wish to attain the perfect cigarette, therefore this ad pertains to the â€Å"need for aesthetic sensation†, due to the fact that this ad is a simple ad with few words , there is little room for correction nearly being a perfect ad(Fowles 552). This ad will not only attract people’s attention because of the word â€Å"pleasure† being placed in the slogan, but also the picture is an attention grabbing picture. The ad contains a picture a young, fit, attractive male, which also means this ad pertains to the â€Å"need for attention† (Fowles 550)Not only does this attract people’s attention it is also desirable. Over the past years the cigarette ads have slightly changed. The pictures, slogans, and the layout have all changed over time, but only to a slight extent. Although the physical appearance of the ads may have changed slightly over time, the idea of advertising cigarettes have not. Just as Fowels said, â€Å"most advertisments appearing in national media can be understood as having two orders of content† (Fowles 541). All the ads serve the same purpose, while each ad does appeal to different types of people, each ad also does the same thing to attract a certain type of person or idea. This is done by placing certain words as well as images to draw in consumers. As consumer’s wants as well as needs change, ads continue to change accordingly. With this being said, most changes that do occur are often subtle, therefore the changes that have been made in ads are often very slight. When major changes are made to ads, it is often due to the fact of improvement of the product or to fulfill a major want or need of the majority of the consumers.

Queen Isabella :: biography

Queen Isabella was born in 1451, in the city of Castile, Spain (Leon 75). She was the daughter of King John II and Arevalo (Maltby par 1). Her family was very strong Catholics and she was born and raised a Catholic. Her brother, Alfonso, became King. He banished her mother, younger brother, and her from the kingdom (Leon 75, 77). Isabella had chestnut hair with natural red highlights and her look was demure and soft. She went to school with nuns at Santa Ana Convent. At school, she fancied reading, writing, music, and painting. In her free time, she was tutored at home with her older brother. After her childhood, she learned treachery was everywhere. As a teenager, her family forced her to marry a scoundrel. That day, she prayed to God for deliverance. On the way to their wedding, he choked and died from bronchitis. From that day on, she was ready for what was coming her way. Queen Isabella had many accomplishments as an adult. One of them was she tried to change the religion of Castile as much as she could. Isabella banned all religions other than Roman Catholic. Most of Castile was Muslim and if you weren’t willing to change to Catholic, then you would be punished or banned. She made war on Muslims who held part of Southern Spain. Also, all Jews had to be baptized in a church. Obviously, religion took a major role in the Renaissance (Phillips par 4). Queen Isabella also took part in the voyage with Christopher Columbus. She gave him support when he was about to leave for sea. Christopher Columbus discovered the New World, which led to the establishment of a Spanish empire in America. Isabella supported many people, but Christopher Columbus was her most important (Maltby par 2). I don’t think he could have done that voyage without her. When she was about to become Queen, she had to get some things straight with her father. He had made a treaty, which is like a contract. On the treaty, he gave her many rights normal women would never have. The first right was to let Isabella be a legal heir since her brother was, too. Right #2 was the award of seven cities including Avila, her hometown. Last, but certainly not least, she was to marry whoever she chooses (Leon 77). When she was about 20, she married her second cousin, Fernando and he was roughly three inches shorter than she.

Human Service Programs: Commonalities & Success Paper Essay

The following paper will discuss the human service organizations uniqueness in comparison to other various business organizations around the world. The common denominator and central focus for all human service programs will be discussed. The trends in human services, and the qualities associated with human service agencies that contribute to their successfulness. (Lewis, 2006) Human service agencies are designed to specifically provide services to those in the communities. They usually provide services that are a to meet certain needs such as substance abuse, mental health concerns, and developmental disabilities. Particular agencies may focus on employment, rehabilitation centers that helps individuals gain skills pertinent to their job, and also to populations that are subject to prejudice or marginalization. Most human service organization are non profit but there are also for-profit and not-for-profit. All in all human service agencies have the needs of their clients as their fi rst priority. Human service programs are often effected by political, social, technological, and economic trends. Due to political trend the human service programs may be effected such as things like Obama Care. Politics can play a crucial role as they give most of the funding to programs that human service agencies operate. Economic trends are up and down and this is to be expected. Of course technological trends will continue to change as businesses can run more fluidly with up-to-date technology. (Korkmaz, 2012) In order for a human service agency to be successful the company should have a human resource that is focused on the needs of meeting goals of the organization. The organization should also be treating their employees fairly and justly. The code of ethics should be followed, as every management has an extensive guideline. The agency should make serious efforts to have a diverse workforce, training to enhance staffs  knowledge, efficient methods of hiring, appraising, and commending workers, and designing jobs so that the workers are able to use all of their knowledge and skills to the companies profit.(Lewis, 2006) In conclusion, unlike other agencies in the workforce the main agenda of a human service program is to lift our clients up and help those in our communities. Though not all agencies are the same some are small, larger, more funding, less; all have one goal in mind and that is to make a difference in the lives of our children, neighbors, seniors, adolescents, and adults. Many trends will effect the human service programs as with anything else in this world but it does not stop the goals. Each agency has serious guidelines and code of ethics implemented to strive for success in their agencies. References Judith. A. Lewis (2006). Management of Human Service Programs (3rd ed.). Belmont, CA: Thomson Brooks/Cole . Korkmaz Yaylagul, N., & Seedsman, T. (2012). Ageing: The common denominator? Journal of Population Ageing, 5(4), 257-279. doi:http://dx.doi.org/10.1007/s12062-012-9072-x

The Nature Versus Nurture Controversial Debate - 1492 Words

Introduction The nature-versus-nurture controversial debate has always been central to the theme of development. Naturally, several predominant theories come to the fore and place different weights on nature and nurture. My concept of interest is active adaptation theory, which falls on the relatively endogenous side of the scale of source of developmental change. From the active adaptation perspective, individuals play an active role in their development; they possess the power to influence their own developmental courses. For active adaptation, it is critical for individuals to have mental maturity to determine what is learned from the environment or experience. Although the biological and mental maturity is heavily valued in active adaptation, the role of supportive and complementary environment is not neglected. The exogenous and endogenous forces are reciprocal: biological and genetic natures affect the way individuals comprehend and respond to their environment, and individual s, based on their motivation and mental maturity level, adapt their current thinking and behavior to the new information conveyed in external events and environmental stimulus. For educators who advocate active adaptation, it is essential to provide students with material that stimulates adaptation and experiences that are appropriate for their age and abilities. After ascertaining students’ level of cognitive maturity, teachers deliver calculated age-and-ability-corresponding instructionsShow MoreRelatedHuman Behavior: Nature vs. Nurture Essay1733 Words   |  7 Pagesthe Nature versus Nurture debate for decades. This debate is about the degree to which our environment and heredity, affects our behavior and developmental stages. 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People wonder if personality and mental abilities are genetic or learned. There are good arguments for both the nurture, and nature side of these three issues: intelligence